Thomas Bernard, Senior Manager and Global Learning Leader for Solenis, is tasked with supporting the training of a global commercial
team of over 2,000 sales people with very technical subject matter.
Bernard faced a huge challenge when he became the global learning leader at Solenis in 2013.
It can take as long as 5 to 6 years to get an inexperienced commercial team member fully trained to an effective level in all the competency areas in which he or she may need to be successful.
However, young new employees are at times not even staying with the company that long. He found himself asking, “How do we build an effective sales team when it takes longer to train them than they are sometimes even with the company?”
Historically, training meant multi-week, intensive classroom-based technical training marathons taught by senior Solenis applications experts.
“Our success is tied directly to the technical ability of our global sales team members to solve tough customer challenges with unique Solenis chemical solutions.”