Webinar: How to Measure and Maximize the Business Value of Training

QUESTION: Why don’t business leaders and stakeholders know how much value training can bring to the company’s bottom line? ANSWER: We never tell them! 

The only way training professionals will ever truly convince executive stakeholders and clients that their work is critical to the business bottom line is by measuring and reporting quantitative training results.

Does it improve employee performance? Does it increase revenue? Does it decrease costs? Does it make an organization healthier and more efficient? Was training worth it? 

In this on-demand webinar, Paul Leone, Ph.D., author and L&D measurement expert, helps you create your “story of impact” and show robust results to your business partners. The session includes:

  • How to measure a program simply and concisely from Level 1 (did they like it?) to Level 6 (how to maximize the ROI)
  • How to report results in a way your stakeholders will understand and get excited about
  • A real learning measurement case study that won Brandon Hall Gold for Best Advance in Measuring the Impact of Leadership Training.


You’ll finally be able to show your tangible benefits instead of just your costs. To put it in measurement terms – this one-hour investment will allow you to show your true value for many years to come. How’s that for an ROI?

learning measurement webinar

Watch the Webinar:

About Paul

Paul is an Industrial/Organizational Psychologist with over 16 years of experience conducting ROI case studies and evaluating the impact of employee training initiatives for top organizations like American Express, Verizon, GE, and the United States Department of the Interior. He is the founder of MeasureUp Consulting, where he currently helps Learning and Development organizations around the world define the true value they bring to the business bottom line. His ground-breaking book Measuring and Maximizing Training Impact: Bridging the Gap between Training and Business Results added a new Level 6 to the traditional 5 levels of Evaluation.