Why Learning Initiatives Drive Employer Branding

Line drawing of two buildings, a tree, and a sun with a cent symbol at the center—connected by simple lines within a faint circular network—evokes themes of employer branding and connected communities. - Cognota

According to Harvard Business Review, the term employer brand has been around since the mid-1990s. Employer brand denotes an organization’s reputation as an employer, as opposed to its more general corporate brand reputation. As the competition for talent has grown more intense, corporations have begun to apply the same focus and consistency to their employer […]